1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

2) What audience pleasures are offered by the music video for How You Like That?

 performance, effects, fast pace etc.

Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

the song and the dance people try out and singing firm them 

4) How was the How You Like That music video marketed and promoted to the audience

  i saw it in youtube tiktok and spotfiy 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

 Over the last 20 years, K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success.

1) How were BLACKPINK formed and what records have they broken?

Blackpink was formed in 2016 by Korean entertainment compan YG Entertyainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, t

2) What other successful artists have YG Entertainment created? You may need to Google this.

Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways audiences engage with music videos (known as convergence). It also shows music video has become a media form in its own right, not just a way to sell an album.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella. 

5) How are UK-based music videos regulated and what types of content require warnings? 

With music videos now largely consumed on YouTube, regulating the content of music videos is very difficult. Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).

 1) What are the key conventions of music video?

-Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative.

2) What is intertextuality?
- Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?
-1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
-MTV was launched in 1981 because lot of money was spent on producing innovative and creating music videos 

5) How are music videos distributed and watched in the digital age?

-The launch of YouTube in 2005 changed the way consumers access and enjoy music videos. Self-promotion is becoming more common these days.The rise of new digital media has paved the way for bands like One Direction to be “produced” by the industry and increasingly promoted through social media convergence to maximise record company profits.