1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s?

They were represented as housewives.

3) What typography can be found in the advert and what connotations might this have?

used sans serif modern+emphasis new +exciting quality of product  

4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955?

they dont  have control over anything

5) Why is a picture of the product added to the bottom right of the advert?

    so audiences can recognise product 

6) What are the connotations of the chosen colours in this advert - red, white and blue?

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

 1) What year was the advert produced?

The advert was produced in 1955.

2) How were women represented in most adverts in the 1950s?

They were represented as housewives or mothers.

3) What typography can be found in the advert and what connotations might this have?
The typography is in sans serif to suggest the product is new and modern

4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955?

That women had to look a certain way/presentable and shows that women's beauty is important.

5) Why is a picture of the product added to the bottom right of the advert?
a pack shot shows the product so the audience can recognise the product in shops.

6) What are the connotations of the chosen colours in this advert - red, white and blue?
The colour scheme connotates patriotism as it was world war two then, supporting your country.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

 The anchorage text uses repetition using positive words to direct the reader to more information.

Advertising and marketing

 Create a new blogpost called 'Advertising: Key conventions'. Look at this Skittles advert:

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

r

pic of product  to remind us of the type of product it is. The images reinforces the fact that this is a skittles advert.

• Logo its big to catch your attention
• Slogan is 'taste the rainbow' to show that skittles have different colours and flavours
• Background is a rainbow to show the variety of skittles

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP is the different colours and flavours. The use of the different colours and the rainbow background reinforces this. This persuades people to buy skittles. 

Extension

1.

2.

heat

 1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

Print, Digital,Radio

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

Celebrity news: heat is the beating heart of the

showbiz world. We ensure heat readers are

always in the know and give them conversation-

starters they can show off about to their mates down

the pub. Our journalists have the answers to the

questions before they’ve even been asked. We help

celebrities to talk about their biggest secrets and we

find the funny, wherever it’s hiding.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

its offers readers advice on FASHION & LIFESTYLE

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

FEMALE/MALE: 90% / 10%

AVG AGE: 37

AGE PROFILE: 52% AGED 15/34

(14% 15-24, 37% 25-34)

SEGMENT:

MARITAL STATUS: 57% MARRIED

or living with partner / 43% single

1) How many of the 12 magazine cover key conventions feature on this edition of Heat? List them with specific reference to the convention on the CSP edition of Heat.

cover line,serif sons soik,shopping copper,masted serif hyphens,severalimases,coverline  

2) How are the cover lines written to make the audience want to buy the magazine?

They use celebrity gossip.

3) What are the connotations of the Heat colour scheme on this particular front cover?
The colour pink show us that its aimed at women. 

4) How are images used to create interest in the magazine? Find three reasons for your answer. 

(E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

5) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

- Tatler has one image but heat got more images

- Tatler has less writing whereas Heat uses a lot of words and punctuation

- tatler has no paparazzi shots but heat does

Representations

1) What type of celebrities appear on the front cover of Heat? List them here.

   members of the royal family, reality tv stars, singers and actors 

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

celebrities are represented negatively

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Most women are photographed without makeup and have negative cover lines about them such as, being 'caught out' implying they have been doing something wrong

4) How is race and ethnicity represented on this cover of Heat?

mainly white people

5) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

Tatler represents people from the royal family and upper classes. Heat uses celebrities from all classes on their cover as it is mainly focused on gossip rather than class.