Industries: Ownership and Control

1) What is vertical integration? What are the benefits of vertical integration for media companies?

Vertical integration is when one conglomerate owns different companies in the same chain of production. The company benefits from reduced costs and advantages over competition. 

2) What is horizontal integration? What are the benefits of horizontal integration for media companies?

Horizontal integration is when one company buys other companies in the same level of distribution. It helps them make more profit.  

3) What is synergy? 

Synergy s when a company creates a brand can be used across different media products. 

4) Give an example of a brand that appears across different media products and platforms.

For example, Disney makes toys, clothes and stationary.

5) List 5 companies owned by Disney:

• 21st Century Fox 

• National Geographic

• FX

• Marvel 

• ESPN

• Extension questions

  
  

  1) Look at the BBC article linked above. Why did Disney buy Fox - what are the benefits?

 Disney already owns a vast array of news, film and leisure companies. But the media landscape is changing as technology companies like Amazon and Netflix attract customers to new ways of viewing.

Disney is investing heavily in online streaming platforms, as a way to counter a downturn in its pay-TV business and threats from these new rivals.

Media assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

You need to understand the meaning of 'connotation' and use the corrections on your paper to practise your answers, using full sentences.

2) Write down the mark you achieved for each question: 

Q1: 1 
Q2:  0
Q3: 0

Q4: 0

Q5: 0

Q6: 1

Q7:0

3) Did you get any media terminology wrong in the assessment? If yes, make a note of it here for future revision:
connotation.

4) Identify one of your stronger questions. Why did you do better on this question?
 

Q1 - i can see see where a red dress.

5) Identify one of your weaker questions. Why did you score lower on this particular question?

most of them i need to learn the spilling.