1) What are the key conventions of music video?

-Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative.

2) What is intertextuality?
- Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?
-1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
-MTV was launched in 1981 because lot of money was spent on producing innovative and creating music videos 

5) How are music videos distributed and watched in the digital age?

-The launch of YouTube in 2005 changed the way consumers access and enjoy music videos. Self-promotion is becoming more common these days.The rise of new digital media has paved the way for bands like One Direction to be “produced” by the industry and increasingly promoted through social media convergence to maximise record company profits.