I, Daniel Blake
1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent films have a lower budget, more creative freedom and focus more on art rather than profit.
character, Daniel Blake, 59, who has a joiner most of his life in the North East of England needs help from the state for ever following an illness.
3) Who directed I, Daniel Blake and why is this important?
3) Who directed I, Daniel Blake and why is this important?
Ken Loach has been a director for over 50 years. He’s never had Hollywood success, mainly because he’s never wanted it. Loach’s style is social realism
4) How w as I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
- Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.
- Film was premiered not in London, but Newcastle (where the film is set) to gain local support.
- Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
- The film also paired up with NomadiX Media's iProjector to create an outdoor campaign using quotes from the film.
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The film budget was 2 million and it grossed £11 million and received a wide of range of positive critic reviews.
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?
They can compete for awards, e.g. I, Daniel Blake was more critically acclaimed than Black Widow. This meant that it drew more attention.
8) In your opinion, was I, Daniel Blake a success?
yes, because it made 9 million profit which can be invested in another movie.