1) Read page 2. What is KISS FM's mission?

To get people to listen to their radio

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

15 - 34. 60% were female.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

 App, Online, Live Events, Radio.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

You can listen to KISS, KISSTORY, KISS Fresh and more stations with a KISS Premium subscription. You can also get access to 10 EXCLUSIVE stations and skip up to six tracks an hour while listening live. Find out more about KISS Premium here or start your free 30 day trial.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

From on-air radio, social timelines, YouTube, TikTok, live events and streaming on apps, KISS connects with its audience through a multi-platform strategy of presenting content around the music and things they love wherever, whenever and however they want it.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

The audience in KISS Breakfast show are active.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Most radio stations archive past broadcasts on their official websites, for listeners to access on-demand. Studio webcams and social media have changed the audience relationship with radio by making listeners feel more connected to the presenters.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

The radio broadcast is complemented by the online presence. this enables the audience to engage with the show and share their views with both the radio station and other listeners.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

suggested that media texts contain a variety of messages that are encoded (made/inserted) by producers and then decoded (understood) by audiences.

1) What radio stations were offered by the BBC before 1967?

BBC radio home 

BBC Home Light

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

in 1967, the marine broadcasting offences act banned The pirate government had closed the legal set of rules that allowed these stations to broadcast. This meant that the audience had to go to Radio 1 if they listened to popular music.

3) What was pirate radio and why was it popular?

Pirate radio is a station that broadcast without a valid license. It was popular because there was growing demand for people and rock music.

 
4) Why did pirate radio stop broadcasting in 1967?

because marine broadcasting offices banned the pirate 

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

By employing many of the people who worked at pirate stations so that they could get many loyal listeners from them to listen to there radio.

6) What was 'needle time' and why was it a problem for BBC Radio?

Nobody believes this today, but there was a ration called 'needle time' which meant, although we were doing a two hour programme, we were only allowed to play eight records each week. All the rest had to be our own recordings, or done live in the studio

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?