Tatler

 1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST

READERS IN THECOUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES,BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

• Female 73%
• ABC1 83%
• Average Age 41
• London/SE 70%

3) Look at page 6. What do Tater readers think about fashion? How much do they spend?

‘I OFTEN BUY FASHION

PRODUCTS AFTER SEEING

THINGS ADVERTISED IN

MAGAZINES’

4) Go to page 10. What are the special editions of Tattler that run throughout the year? What does this suggest about the Tattler audience?

• Travel Guide Weddings  
• Guide Beauty & Cosmetic Surgery
•  GuideSpa GuideWatches & Jeweller
•  GuideSchools Guide

They are a very rich people.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The colour scheme is green, blue and pink,white its bright. It makes me think of a summer time day as her dress is brightly coloured. 

Media Language

1. The title (masthead) is in serif font because 'Tatler' is an established brand. The cover lines (describing the articles inside the magazine) are all in sans serif by comparison. 

2. The cover lines all refer to or describe wealthy people (like the Queen or Boris's brother) which links to the target audience of this magazine.

3. The colour scheme is made up of pinks, blues and greens - it makes the reader think of summer time, which might be when the magazine was released. It creates a happy, bright atmosphere.

4. The central image of Emma Weymouth highlights her as the first black Marchioness of Bath - a royal title. This could interest readers as many of Tatler's readership would be interested in these types of people.

Representations

1) What celebrities, politicians or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Weymouth,the Queen and Boris 

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

4) Are there any stereotypes being reinforced or subverted? How? Why?